Monthly Technical Speaker: Douglas Daetz

Topic: Quality Function Deployment.

An introduction to QFD with its “House of Quality” will be presented.

QFD was started in Japan during the 1960’s and came to fruition as a documented methodology in Japan in 1972. It took about a decade longer for a few people in the U.S. to become aware of QFD. The American Supplie Institute in Michigan, a spin-off of the Ford Supplier Institute, was one of the first organizations to publish QFD materials in English. Their definition of QFD is: “A system for translating consumer requirements into appropriate company requirements at each stage from research and product development to engineering and manufacturing to market/sales and distribution.” Ref: “The House of Quality”, Harvard Business Review, May 1988 (by Hauser &Clausing)

Presenter Biography: Doug Daetz

When Doug Daetz retired from HP in 2000 he was the Project Leader for the Customer-Centered Process Management Project in the Quality Leadership Development group of Hewlett-Packard’s Corporate Quality Department. From 1994-98 he was the Quality Maturity System (QMS) Operations Manager and a QMS Lead Reviewer. Doug joined HP as a development engineer in HP Laboratories in 1985.  He worked on “design for manufacturability (DFM)” and “factory modeling” projects in HP Labs’ Manufacturing Research Center.  In 1988 Doug moved to Corporate Quality, where his first assignment was to establish training and a network of facilitators to support HP’s Quality Function Deployment (QFD) initiative.  In 1989 he was appointed QFD Program Manager to promote and track the use of QFD in product and service development in HP.

Before HP, Doug was the director of quality at Shugart Corporation (a disk-drive company) and an assistant professor of Industrial Engineering at Stanford University.  He also was professor of Systems and Planning for two years at the Universidad Iberoamericana in Mexico City.

Doug earned a BE degree in Electrical Engineering (EE) at Yale University and a PhD degree in EE & Computer Science from the University of California at Berkeley.  He is a member of the IEEE and the American Society for Quality.  Doug has authored articles on design for manufacturability and QFD.  He co-authored a book, CUSTOMER INTEGRATION: The Quality Function Deployment Leader’s Guide to Decision Making (1995).  In 1966 he originated the multivariable display technique now called the radar chart.

Date: March 20, 2024

Time: 6:00-7:30 pm

Zoom: https://us06web.zoom.us/j/83989250553

Message From the Section Chair

Dear ASQ Silicon Valley Quality Professionals,

Welcome to ASQ Silicon Valley Chapter, we are pleased to revitalize the section post COVID-19 recovery activities ramp-up, establishing leadership committee team, ensuring the section rebounded forward and enabling the best possible member engagement. We are proud to be one of the most vibrant ASQ Sections providing a powerful platform to network with >2000 ASQ members 5000+ quality professionals in Bay Area. The SV Section operates in the emerging technologies space, where new companies are formed, and new skills for quality professionals are desired. Our chapter strives for professional development through shared knowledge, lessons learned, and best practices in the field of Quality.

We look forward to seeing you at upcoming events. I am personality committed to give-back to the section members due to my interest and >15 years of hands-on experience in hardware development & manufacturing for Semiconductor & Automotive including previous work experience Intel PTD after PhD from University of Florida. My PhD dissertation investigated Hydrogen Fuel Cell & Li Battery with >20 peer-reviewed publications. I have been actively contributing to the scientific community by serving as a peer reviewer for several journals including Journal of Electrochemical Society, Journal of Power Sources. Currently, I am working as Director of Quality & Reliability Engineering in Silicon Product Group (SPG) at Applied Materials leading design for Quality & Reliability into new product development for Emerging markets ICAPS  & Advanced Packaging (wafer & panel-level).

Please let us know for questions, help needed, and we welcome anyone interested in the section operations. You can directly send reach-out to me at sroy123@gmail.com. Thank you.

Sincerely,

Dr. Sunil Roy, ASQ-SV Chair.

Director, Product Quality & Reliability Eng, Applied Materials